The terms we work by

Steorra Coaching is a trading name of Akeman Consulting Ltd, a company registered in England and Wales (company no. 11409479). In these terms, “Steorra Coaching”, “we” or “us” means that business, and “you” or “the client” means the individual or organisation we agree to work with. These terms form the agreement for any service we provide to you. Questions? Email hello@steorra.coach.

These terms cover the coaching and related development services we provide, which include:

Coaching. Future-focused conversations that help you make changes to your career and leadership — by building your awareness of yourself, others and the situation you're in. You set the agenda; we bring the thinking partnership.

Mentoring. Advice and guidance drawn from our experience leading in data and digital — offered where you've asked for a sounding board with relevant scars, and always alongside, not instead of, your own judgement.

Consulting. Where agreed, we can diagnose problems and advise on specific challenges in your data or digital function — distinct from coaching, and scoped separately.

The specific shape of what you're buying — which engagement (Chart, Waypoint, True North or Steady Bearing), how many sessions, and over what period — is agreed between us before work starts, and forms part of this agreement.

Coaching is not therapy, counselling or psychotherapy. If those needs surface during our work, we'll say so and encourage you to seek appropriate professional support.

We also don't provide financial, investment or legal advice, and nothing in our sessions should be read as such.

There may be occasions when we recommend a service other than our own — because it's better suited to where you are right now. We'll always discuss the reasons with you openly. The decision to follow any recommendation is entirely yours, and we accept no liability for the outcome of decisions you choose to make.

1. The discovery call is free. Beyond that, fees for each engagement are agreed with you in writing before work begins.

2. Full payment is required to secure your start date, unless we agree an invoicing arrangement with your organisation.

3. Agreement by email — confirming the engagement and these terms — indicates acceptance of the assignment and of these terms and conditions.

4. In return for the fees payable by you (or by a third party on your behalf), we agree to provide the service as described and agreed. Where a third party pays, they act as your agent for the purposes of this agreement.

1. If you need to rearrange a session, at least 48 hours' notice is required to carry it forward free of charge. With less than 48 hours' notice, the session is forfeited.

2. Occasionally we may need to rearrange a session ourselves. In those circumstances we'll work with you to find a mutually satisfactory alternative as quickly as we reasonably can.

3. You may end a coaching agreement at any time in writing. Any amounts owed at the time of cancellation become due immediately; refunds on payments made for future sessions are at our discretion.

1. We respect your privacy and will seek your written permission before disclosing that you are a client — including on this site or to anyone in your organisation.

2. Anything you share in sessions or in messages between them is confidential. We won't disclose it to a third party without your permission, except where the law requires it. Written notes and records are stored securely and used only for the purpose they were provided, in line with UK data protection law — see our privacy page.

3. Where your organisation is paying for the engagement, we'll agree with you upfront what, if anything, is shared with them — typically progress against agreed goals, never the content of your sessions.

1. Your start date is the date agreed between us — usually the first session, or another agreed point of commencement.

2. We'll work to help you set and achieve the goals that matter to you. But the decisions are yours: you carry sole responsibility for any decisions and actions you take following coaching with Steorra Coaching.

3. Session length and timing are confirmed when we agree your engagement. If you arrive late, the session still finishes at the prearranged time. If we're late, we'll make the time up as best we reasonably can.

4. We accept no liability for your actions, or for any loss — financial or otherwise — arising from coaching or any other service we provide, nor for any perceived failure to achieve a particular outcome or goal. Coaching works through you, not instead of you.

If these terms change in a way that matters, we'll update this page and note the date below. Last updated: September 2026.